World Atopic Eczema Day – September 14, 2025

On September 14, we were proud to once again lead the World Atopic Eczema Day 2025 campaign under the powerful theme: “Our Skin, Our Journey.” This year’s theme spotlighted the evolving lived experiences of people with atopic eczema — the daily challenges they face, the progression of the disease over time, and their collective journey toward better care and understanding. 

We extend our heartfelt thanks to everyone who joined the #AtopicEczemaJourney campaign. Thanks to the collective efforts of patients, advocacy organizations, healthcare professionals, and industry partners, we helped elevate global awareness and highlight the realities of living with atopic eczema. 

This years' toolkit is filled with practical resources, ideas, and inspiration to help organizations plan meaningful activities and raise awareness in thier communities. This guide is designed to make campaign efforts more impactful and easier to execute. 

The 2025 World Atopic Eczema Day 2025 toolkit (co-created with the European Federation of Allergy and Airways Diseases Patients’ Associations) gives you everything you need to bring your awareness day campaign to life. Inside, you’ll find the campaign theme, clear key messages, customizable social media graphics, press-ready templates, and practical tips to help you spark awareness, inspire your community, and amplify the voices of those living with atopic eczema.

Introducing this year’s social media designs for World Atopic Eczema Day 2025! These social cards are designed to help you raise awareness and spark conversation about atopic eczema across all major social media platforms.

Join the global movement to amplify the voices, stories, and lived experiences of people with atopic eczema. This campaign is about resilience, community, and the call for better care and deeper understanding.

To make participation easy, we’ve created three flexible options for you to choose from:

1. Ready-to-use templates – Download or drag-and-drop these pre-designed cards and share them instantly on your channels.

2. Blank templates – Customize these with your own messaging using your favorite design app or software.

3. Canva templates – Edit directly in Canva (Premium account required) for a seamless and creative experience.

Please refer to the instructions below to get started.

You can download the ready-to-use graphics by clicking HERE or simply drag and drop each image from this page below. These are ready to share from any platform!

We have created blank templates which you can customize by adding your logo or text via your favorite app or design software. Download them HERE or you drag and drop each image from this page below. 

If you are a Premium Canva subscriber, you can use THIS LINK to customize your templates directly through Canva.

*Elements in the designs have been locked to ensure consistency across all campaign layouts. 

World Atopic Eczema Day takes place on September 14th - a day when we raise awareness for Atopic Eczema and the impact it has on individuals, families, and caregivers. GlobalSkin created the World Atopic Eczema Day Fund to financially assist Member organizations in the planning and implementation of activities supporting this important day. We are pleased to offer this grant opportunity for the 6th year in a row.

We invite grant applications from our member organizations in the lead-up to World Atopic Eczema Day. Applications that demonstrate how you will raise awareness of the disease and/or build community during World Atopic Eczema Day will be considered for funding.

Click here to learn more about the GlobalSkin World Atopic Eczema Day Fund.

Click here to see GlobalSkin's 2024 Campaign

Click here to see GlobalSkin's 2023 Campaign

Click here to see GlobalSkin's 2022 Campaign

Click here to see GlobalSkin's 2021 Campaign