Atopic eczema is a skin disease that sits at the center of other health issues; it impacts mental health and leads to the development of other diseases. The disease is incredibly difficult for patients and their families, seriously impacting daily life. Whether you live with atopic eczema, care for someone with the condition, or are already actively involved with a patient association, your voice is important!
September 14 is World Atopic Eczema Day. This awareness day was launched in 2018 to bring attention to the disease globally and across Europe through partnership and coordination by GlobalSkin and the European Federation of Allergy and Airways Diseases Patients’ Associations (EFA).
World Atopic Eczema Day 2023: Campaign Theme
The Atopic Eczema Community comes together on September 14th to raise awareness for the disease, to speak up about the burden it has on patients and caregivers, and to recognize the need for care and treatment that is reflective of the multidimensional nature of the disease.
On World Atopic Eczema Day 2023, we will focus on the psychosocial burden on children and youth living with Atopic Eczema. This year’s campaign will share the thoughts of children and youth living with atopic eczema through the hashtag #IfYouOnlyKnew.
The idea behind this year’s campaign relies on the empathy that could be arisen showing evidence of actual effects of this chronic condition and the psychological effects it can cause on children and adolescents. This is an important change in the way the burdens of AE are addressed, bringing to the centre patients’ feelings and appealing to the audience's sensitivity, with an actual ask to be heard and understood through active dialogue.
The campaign will therefore pivot on the hashtag #IfYouOnlyKnew paired with #AtopicEczemaDay. The aim is showing the invisible struggles happening in a patients’ life, with an emphasis on the emotional burden on children and teens living with the condition.
Share Your Story!
We encourage you to get involved in developing the messaging for this year’s campaign by asking the children and youth in your life to consider their daily experience living with atopic eczema and ask them to share their story by completing the sentence: "If you only knew …"
How it works
Submit your story by answering a couple of short questions in your language, in English or both by August 15, 2023
World Atopic Eczema Day 2023 Campaign Tools & Guides
GlobalSkin in partnership with the European Federation of Allergy and Airways Diseases Patients’ Associations (EFA) has developed the World Atopic Eczema Day Campaign Toolkit 2023. Inside you will find all of the tools needed to successfully implement your own campaign, as well as instructions on how to customize our graphics to include your organizations' branding.
Below you will also find a helpful guide on digital advocacy as well as our powerful documentary, "Skin: Our Barrier to the World" which gives an intimate glimpse into the lives of people living with Atopic Eczema across the globe.
World Atopic Eczema Day Campaign Toolkit
Inside you will find all of the tools and instructions on customizing graphics to your brand; A how-to guide on outreach as well as a template Press Release and Support Letter. DOWNLOAD IT HERE
Help us reach 25,000 views by October 15th! When you share the video to #ShareTheBurden, you’re helping more people around the planet understand the true impact of an Atopic Eczema diagnosis. Will you help us make this campaign too big to ignore?
Find all the tools & resources HERE
#IfYouOnlyKnew Campaign Graphics (Square)
There is a rising concern in the community about the emotional consequences of the illness affecting the mental health of the patients, especially the ones who are in their developmental age. It’s not so easy to make it understandable how it feels to deal continuously with the burdens of AE, and it’s probably harder to imagine what could be the perceptions, the fears and the untold needs of the young.
Drag and drop these high-resolution images to your computer to use, or DOWNLOAD THEM HERE.
Social Media Banners
Drag each high-resolution image to your desktop and use it to change your Facebook, LinkedIn and Twitter profile banner to show support for WorldAtopic Eczema Day 2023.
GlobalSkin World Atopic Eczema Day Fund - NOW CLOSED
GlobalSkin created the World Atopic Eczema Day Fund to financially assist Member organizations in the planning and implementation of activities supporting this important day. We are pleased to offer this grant opportunity for the fifth year in a row.
We invite grant applications from our Member organizations in the lead-up to World Atopic Eczema Day. Applications that demonstrate how you will raise awareness of the disease and/or build community during World Atopic Eczema Day will be considered for funding. Proposals that fall into the category of Event Planning and/or Marketing, can be funded up to $2,600 CAD.
New funding opportunity for 2023
New this year, GlobalSkin is offering the category of Mental Health with funding up to $600 CAD. Members may apply for the Mental Health fund in addition to the regular World Atopic Eczema Day funding categories for a total potential funding of $3200 CAD.
Click here to see the application Guidelines.
The Fund has now been closed, as of 11:59 pm ET on Sunday, June 11, 2023. Thank you to all applicants for your participation!